Traditional and Conventional Medicine
In some parts of the world when people think of traditional medicine they often envision some ancient cultural practice that is heavily based in myth with minimal practicality within modern day health systems. However despite its ancient roots, traditional medicine is the most widely practiced medicine of all time (World Health Organization) and it continues to play a important role in communicating culture, spirituality, and philosophy across generations. Recent demands worldwide for more sustainable practices both in terms of health and the environment has lead to a growing economic market in alternative medicines (i.e. non-Western based medical practices) and in an increased interest among the governments of developing and developed nation-states and academic communities